Taco Bell Is Launching an All-New Menu With an Unexpected Celeb

Taco Bell has been busy doing what it does best—revamping its menu with one bold new item after another. Recently, the brand rolled out its take on the beloved Snack Wrap, introducing a crispy chicken taco and burrito, paired with an all-new Spicy Ranchero Sauce. And there’s even more in the works, including a Crispy Cheese Triple Stacked Taco and a Steak & Cheese Tacodilla currently in the testing phase.

But even with all that innovation happening behind the scenes, Taco Bell hasn’t put its collabs on the back burner. In recent months, the brand has teamed up with Mike’s Hot Honey for a spicy-sweet take on Diablo Sauce and launched Birthday Cake Churros with Milk Bar.

Now, Taco Bell is rolling out a brand-new partnership—and this time, it’s not with a fellow food brand. It’s with a cultural icon. And instead of just adding another item to the menu, it’s switching up the whole way you experience it.

Taco Bell Launches a New Value Meal with Tony Hawk

Yes, that Tony Hawk—the legendary pro skater who’s been a household name for decades. Even if you’ve never touched a skateboard, you probably know who he is—and now, he’s teaming up with Taco Bell to give you even more reason to remember his name.

Introducing: Tony Hawk’s Build Your Own Luxe Cravings Box (BYOLCB), a custom meal deal based on his favorite Taco Bell lineup. As he put it, he once had a “self-imposed Taco Bell allowance” that he “practically lived on” in his early skating days. So it’s only fitting that he’s now helping fans stretch their Taco Bell dollars, too.

If you’re not familiar with the Luxe Cravings Box, it’s a value meal deal that bundles up fan-favorite items at $5, $7, and $9 price points. Most boxes feature set combos, but the BYOLCB is different: as the name suggests, you get to build your own. Customers can choose one Taco Bell specialty item, a taco or burrito, a side, and a medium drink, all for one set price (which varies by location).

A lifelong Taco Bell fan, Tony Hawk has crafted his own all-star order over the years. His custom Luxe Cravings Box includes all of his go-tos: a Cheese Quesadilla, a Crunchy Taco, Chips & Nacho Cheese Sauce, and a medium Lipton Iced Tea.

The collab also comes with an additional perk for gamers. In celebration of the release of Tony Hawk’s Pro Skater 3 + 4 on July 11, every in-app order of any Luxe Cravings Box—including Tony’s version—unlocks exclusive in-game gear.

Here’s what you can get:

• July 11–17: Salsa Verde Skateboard
• July 18–24: Taco Bell Hoodie
• July 25–31: Taco Bell Sweatpants
• August 1–7: Verde Grip Tape
• August 8–13: Taco Bell Puffer Vest

Tony Hawk’s custom BYOLCB is available now exclusively through the Taco Bell app and website. And for one day only—July 8—you can try his build with a 50 percent off BYOLCB Tuesday Drop when you order through the app. So, whether you’re here for the nostalgia, the value, or the in-game swag, this limited-time collab is one you won’t want to miss.