Dot’s Pretzels Has a New Flavor and I Already Ate an Entire Bag

Summer is one of my favorite times of the year to see new products hitting shelves. With backyard barbecues and gatherings on the calendar, having a new snack to bring to the picnic is always exciting. 

One snack that will truly never disappoint is Dot’s Pretzels. Bring a Sam’s Club-sized bag of those buttery, seasoned pretzels to any get-together, and you’ll see the bag empty quicker than anything else.

The Hershey Company-owned snack brand may be best known for its classic, homestyle original seasoned pretzel, but its flavors deserve some time in the spotlight, too. Dot’s Pretzels’ Parmesan Garlic quickly became a fan-favorite after it was released in August and its newest BBQ pretzels have already seen a few barbecues of their own this year. 

Now, Dot’s Pretzels is releasing a new flavor of its pretzel twists—and I’ve already eaten an entire bag. 

Dot’s Pretzels Launches New Buffalo Flavor

This July, Dot’s Pretzels is releasing its first-ever spicy flavor with its new Buffalo Seasoned Pretzel Twists. The bold new flavor has the same buttery seasoning you expect from Dot’s, with a zip of Buffalo heat.

The new pretzels offer the perfect balance of spicy, tangy, and buttery flavor—just like a classic Buffalo chicken wing sauce should.

Dot’s Pretzels’ new Buffalo pretzels are hitting shelves in a 5-ounce and 16-ounce bag, where they’ll be sold at retailers nationwide. And, even though they are joining the portfolio in the summer, they’ll be sticking around, so you’ll have Buffalo-flavored pretzels from tailgating season to Super Bowl Sunday and beyond.

I tried the new Buffalo-flavored Dot’s Pretzels at the 2025 Sweets & Snacks Expo and can say these pretzels quickly became a family favorite. In fact, we were practically fighting over who would get the final few pretzels once we reached the bottom of the bag. 

Dot’s Pretzels’ Buffalo flavor does pack a spicy punch, but the extra-buttery, savory seasoning and pretzel itself even out the spice. 

With one bag devoured in less than a weekend, I’ve been counting down the days until Dot’s Buffalo pretzels hit shelves. So, my fingers are crossed I’ll be able to find the new pretzels as early as July 1—because that would make Fourth of July snacking so much better.